One year after WWE and UFC merged under TKO Group Holdings, the company has shown strong financial performance, though with mixed results for its core brands. TKO reported a 52% year-over-year increase in revenue for the third quarter of 2024, driven primarily by WWE’s growth in live events, media rights, and sponsorships. WWE’s revenue rose by 14% to $287.3 million compared to the same period last year, solidifying its position as a major revenue generator for TKO
On the other hand, UFC’s revenue experienced an 11% decline during the same period, primarily due to fewer events compared to the previous year. Despite this, sponsorship deals remained a key strength for UFC, helping mitigate some of the revenue shortfalls
The company’s stock has performed well, rising significantly over the year, bolstered by strong quarterly earnings and an optimistic outlook. TKO raised its full-year revenue guidance twice in 2024, now projecting revenues of up to $2.745 billion, driven by continued synergies between WWE and UFC, including combined sponsorship strategies
Overall, TKO’s merger has positioned the company as a leader in sports entertainment, benefiting from diversified revenue streams while leveraging the strengths of both WWE and UFC to drive long-term growth.
