Written by Tony Ramos, Chief Editor of WrestlingChimp.com
When WWE merged with UFC under TKO Group Holdings in 2023, it marked a seismic shift in the world of sports entertainment. This merger promised innovation, growth, and fresh opportunities for fans, but it also brought some controversial changes that have left parts of the fanbase scratching their heads—or even fuming. Let’s take a closer look at the good, the bad, and the downright contentious shifts WWE has undergone since TKO took control.
The Good: New Horizons for WWE
1. Global Expansion
Under TKO, WWE’s global strategy has gone into overdrive. Premium Live Events (PLEs) have become even more international, with rumored expansions to new markets in Australia, Germany, and South America. Events like Crown Jewel continue to bring blockbuster matches to audiences worldwide, reinforcing WWE as a truly global brand.
2. Cross-Promotional Magic
The merger has opened doors for crossovers between WWE and UFC. From backstage appearances by UFC stars at WWE events to WWE talent teasing UFC-inspired storylines, fans are seeing worlds collide in new and unexpected ways. This could lead to dream scenarios like Ronda Rousey mixing it up with current UFC champions—scripted or otherwise.
3. Enhanced Presentation
WWE’s production values have reached an all-time high. With TKO’s resources, fans now experience sharper visuals, dynamic camera work, and cinematic backstage storytelling. WrestleMania, SummerSlam, and other marquee events look and feel more extravagant than ever before.
The Controversial: Where Things Get Dicey
1. High Ticket Prices
One of the most noticeable changes under TKO’s leadership has been the steep increase in ticket prices for live events. WrestleMania 40, set to take place in Philadelphia, has already raised eyebrows, with floor seats reportedly costing over $10,000 for the two-night event. Even standard tickets for regular PLEs have seen a significant jump, making it harder for everyday fans to attend live shows. Many loyal fans feel priced out of the experience, and while WWE events still sell out, the question of accessibility looms large.
2. Layoffs Continue to Haunt the Brand
The merger came with a focus on efficiency, resulting in waves of layoffs affecting both talent and staff. High-profile names like Dolph Ziggler, Mustafa Ali, and Elias were released, leaving fans questioning the company’s priorities. Meanwhile, corporate profits soar, leaving a bitter taste for those who see their favorite superstars cut in favor of the bottom line.
3. Over-Reliance on Sponsorships
While sponsorships have added significant revenue, the integration has sometimes felt forced. Matches like the “Cinnamon Toast Crunch Match” or “Mountain Dew Pitch Black Match” were widely panned for prioritizing branding over storytelling. Critics worry that WWE’s creativity is taking a backseat to corporate dollars.
4. Saudi Arabia and Controversial Partnerships
WWE’s lucrative partnership with Saudi Arabia has only grown under TKO. Despite the financial benefits, these events continue to draw criticism for aligning with a country scrutinized for its human rights record. While the shows deliver major moments, the ethical concerns remain a sore spot for many fans.
5. Vince McMahon’s Role
Although Vince McMahon initially stepped back following 2022’s allegations, he remains a key figure as TKO’s Executive Chairman. Reports of Vince overriding creative decisions led by Triple H have sparked frustration among fans who prefer Triple H’s more modern storytelling approach. This power struggle, real or perceived, has led to inconsistent storytelling at times.
The Fan Perspective: Balancing Business and Loyalty
WWE under TKO is bigger, bolder, and more profitable than ever—but at what cost? Between skyrocketing ticket prices and corporate-driven decisions, the fans’ connection to the product has been tested. WWE’s ability to balance growth with the loyalty of its fanbase will define the legacy of this new era.
As always, WrestlingChimp.com is your go-to source for the latest news, analysis, and honest takes on everything WWE. Stay tuned as we cover the evolving landscape of wrestling and the impact of TKO on the industry.
Written by Tony Ramos, Chief Editor of WrestlingChimp.com
